Our Brands

Al-Wataneya

Al-Wataneya is Yemen's leading cement brand. Available in a wide variety of cement types to cater for all market needs, Al Watanyea is manufactured in an eco-friendly facility that adheres to internationally-recognised standards of quality and safety.

STAR

LEGA

Crystal

Crystal is Yemen's original washing powder and still the nation's leading brand of fabric detergent. Its smart formula uses enzymes specialised in removing even the most stubborn stains from white and coloured fabrics. Available in a variety of fragrances and sizes, customers have confidence in the smart cleaning power of Crystal.

Naseem Plus

Naseem Plus uses a unique formula that protects and cares for skin, giving you and your family a feeling of cleanliness and long lasting protection. For that feeling of freshness and vitality, Naseem Plus is available in fragrances inspired by the essence of nature: mountain herb, citrus fruits, flower blend and lavender.

Al-Bint

Al-Bint is a high quality vegetable ghee. From cakes to sweets, Al-Bint suits all cooking purposes. Choose from butter and fenugreek flavours, available in a wide variety of sizes. Al-Bint is fortified with vitamins A and D to ensure a high nutritional value.

Kamaria

Kamaria is a long-standing brand of ghee, oil and margarine, synonymous with authenticity. Fortified with vitamins A and D, Kamaria's great tasting, high quality and value for money products are suitable for a variety of cooking needs and come in a wide range of sizes.

Kareem

Kareem is a leading brand of vegetable oil and its great value makes it a first choice for consumers. Suitable for cooking and frying, Kareem is fortified with vitamins A and D, giving it a high nutritional value.

Noody

In just 10 years, Noody has quickly grown to become one of the most famous noodle brands in Yemen. Since its establisment, Noody has created and maintained a high level of customer trust, driven by its use of high quality flour, great flavours, and vitamin fortification.

Al-Fanar

Al-Fanar is Yemen's leading brand of tahini. Available in Yemen since 1985, Al-Fanar is made from the finest natural sesame, with no whitening agents, and is highly regarded by consumers who trust HSA.

Al-Maeda

Al-Maeda was the first Yemeni brand of pasta and a leader in the market for over 35 years. Made 100% from the highest quality semolina, Al-Maeda is an essential part of the Yemeni dining table.

Al-Hana

Al-Hana is a leading brand in the dairy and canned foods market. The quality, health and taste of Al-Hana products have seen it become a household name across Yemen, where Al-Hana products have become a staple of family life since its establishment in 1985.

ALSAEED

With a significant market share, Al-Saeed is the leading sugar brand in Yemen. Sold in bags of 0.5 to 50 kgs to cater to a wide range of needs, Al-Saeed's purity makes it the best sugar for any cooking purpose, from use in drinks to preparing desserts.

Sanabel

Al-Sanabel flour is one of Yemen's biggest brands and a mainstay of national food security. It holds a major market share of the white flour market and achieves the widest penetration in Yemen. Extracted from only the highest quality wheat, Al-Sanabel is perfect for a wide variety of applications from wholesome homemade bread to industrial scale baked goods production.

Yamali

Yamaly was established in 2014 as a confectionery brand in Yemen. Their biscuits, wafers and cakes bring joy to families and friends across Yemen and have swiftly become favourites in the country.

Bingo

Bingo is a wide-ranging confectionery brand which includes cakes, toffees, gum and assorted candied sweets. A favourite brand in Yemen, Bingo was established in 2004 and has grown into a successful brand, prized for its quality.

Abu Walad

Abu Walad Sandwich Biscuits have been bringing families together since 1973. Available across the Middle East and North Africa, these tasty treats are a popular snack food which create lasting memories of happiness and shared joy.

Teashop

Teashop is one of Yemen's leading confectionery brands, specialising in biscuits, wafers and cakes. Established in 1997, Teashop's high quality products are now enjoyed in Yemen and abroad and cover a wide range of tasty snacks.

Al-Bakari

Al-Bakari was launched in 2002 and has grown into one of the largest speciality dairy brands in Yemen. Al-Bakari owes its success to its delicious products, distinctive packaging and wide variety of size options, which meet the needs of customers across Yemen and the wider MENA region.

Al-Hana

Al-Hana is a leading brand in the dairy and canned foods market. The quality, health and taste of Al-Hana products have seen it become a household name across Yemen, where Al-Hana products have become a staple of family life since its establishment in 1985.

Al-Momtaz

Al-Momtaz is a highly successful brand of evaporated milk available locally in Yemen and beyond. Established in 1989, Al-Momtaz's unique composition and rich taste ensures satisfaction from the consumer and singles it out in the milk substitute market.